EINDHOVEN - Symbolism, metaphor, and old Dutch proverbs come together to create an exuberant spectacle during Dutch Design Week. Inspired by the work of painters such as Jan Steen, artist Atelier van Asseldonk takes you to a world where he and 'Brabants’ Finest' intertwine a bygone era with the lively present, against the backdrop of the iconic Saint Augustine Church.
In the heart of Eindhoven a unique company of craftsmen join together to showcase their artisan skills. Atelier van Asseldonk from Mariaheide builds an entire art installation centred around a twenty-metre long table. Dressed by floral genius Oogenlust from Eersel and constructed by master builder Bruns from Bergeijk, it is a true work of art. At night the scenery will come alive as the nave of Saint Augustine Church transforms into a dining room, where Dick Middelweerd from restaurant De Treeswijkhoeve – awarded two Michelin stars – serves an exclusive dinner prepared especially for this event. Beerze Beer from Vessem will complete the feast with their exquisite beers.
Even outside the church people are working, eating, drinking, and singing. Market vendors sell their wares, the music plays, the food is delicious and the beer flows in abundance. Experience the remarkable vision of these contemporary craftsmen during this festive week and step into a world imagined from the work of artists like Jeroen Bosch, Pieter Bruegel, and Jan Steen.
The Allegory of the South takes place during Dutch Design Week from 16 through 25 October. Saint Augustine Church is open daily from 11:00 AM to showcase the still life. Outdoor activities will commence at the same time. The exclusive dinner starts at 19:00. Price is €150, per person, all-inclusive. Book your ticket below.
The restaurant of Alma, the Catholic University of Leuven, is redesigned in the new Alma style. Bruns, in cooperation with the design agency Bailleul, has implemented the theme ‘playground’ throughout the restaurant. On the floor are positioned playful lines as reminder of the gym. Although these floor markings has the practical function to suggest the most efficient routing. Large collages, with a nod to Monthy Python, are placed on the walls. These image walls provide ‘instagrammability’, where the students are challenged to make original selfies.
The given time schedule was the biggest challenge in this project. The very limited time that was set demanded a total focus on the implementation of the design to execution. During the project required this a lot of interaction between the designer and supplier of the cool and heat elements. For the engineering the challenge was to merge all these parameters into a high-quality interior, where the technical and hygienic properties of the materials were of great importance. The result is impressive!
Photography: Bailleul Ontwerpbureau