In this experience, the visitor gets to know the Lely brand in a dynamic and interactive way. Visitors will discover and learn more about the products, experiences of farmers and the vision of the farm of the future!
The exhibits focus entirely on various themes. These include ‘facts & figures’ to discover, Lely’s history, new products and Lely’s view of the farm of the future. In this brand experience the Lely machines, or ‘hero products’, are at the centre. The overall experience has a consistent design and material appearance in line with Lely’s corporate identity.
Photo: Lely Holding B.V.