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SUPERMODELS is an overview, in miniature, of key Dutch designs in the field of furniture, interiors and architecture. Iconic works by modern designers are linked to earlier examples from the time of Gerrit Rietveld and H.P. Berlage. In this way, SUPERMODELS reflects the creativity of Dutch designers and architects, and reflects the rich heritage from which the current generations have developed. The exhibition consists mainly of 3D printed furniture. After starting in Milan, followed by a successful exhibition at the Stedelijk Museum Amsterdam, SUPERMODELS was on display in Tbilisi in Georgia in September. At the invitation of the embassy and with the opening being performed by the local mayor, the show in the Europe House on Freedom Square attracted a substantial number of visitors. In October 2014, SUPERMODELS was featured during the Dutch Design Week in Strijp-S in Eindhoven which was one of the top locations during the event. The Clock Building is a former Philips factory building and, during the DDW, offered space to around 100 participants from a variety of design disciplines.
The story the Battle of Grolle is central to this. A big battle in the 80-year war, of which memories can still be seen. In addition to discovering history, visitors are also given concrete tips for going out and visit the memories themselves.
Alderman Marieke Frank explains the transformation of the VVV: “As a result of increased digitalization, physical tourist information locations are being given a different role. Storytelling, interaction and experience are important trends in this. This is the reason why several tourist offices in the Achterhoek are working on a transformation into an Inspiration Point. This is a place where the experience, inspiration and interaction of the region are central. In the new inspiration point, residents and visitors can find inspiration about Groenlo and the Achterhoek in a visual way.”
Hip en Stijl photography
