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In the Achterhoek, the VVVs are working on a transformation from shop to inspiration point. The VVV Inspiratiepunt Winterswijk is the first result of this. Joris Bengevoord, Mayor Winterswijk, is proud that his village is the first. Gienne te Gronde, site manager of VVV Winterswijk, says in advance: “We have been working together with Achterhoek Tourism for a year now to take the information to the next level. We are in need of a new interior and can do it now”.
The concept applied in the Achterhoek has already been tried and tested in the province of Zeeland. In this new set-up, a number of themes will receive special attention. For Winterswijk these are the quarry, the centre, the border and the landscape. The inspiration point has retained the paper leaflets and routes, but has also become much more interactive. For example, films can be watched and there are screens on which visitors can compose their own routes.
Hip & Stijl photography
