VVV Inspiration Point Alkmaar

The focus is on experience and international visitors. In addition to personal guidance, every visitor receives a tablet one entry that guides them interactively. In this way the visitor discovers all ins and outs of the port through augmented reality and virtual reality.

Nathalie van Impe, Head Communication and Marketing officer, is proud on Portopolis. “With this renewal, we are fully focusing on experience and interactivity. One ingredient we are not changing, our hosts are happy to welcome young and old and share their knowledge about the port with great enthusiasm.” Harbourmaster Annick de Ridder completes: “Through Portopolis, our port will also become more tangible to visitors and at the same time we will be working to support the largest economic engine in our region.”

Commissioned by Bailleul Ontwerpbureau who designed and conceived the visitor centre including all AR applications, Bruns was given the responsibility for the realisation of Portopolis together with the multimedia company CREATE.eu.

Photography: Inneke Gebruers
The families in the photo-reportage each form a bubble, so the mouthguards were taken off for a while.

House of European History, cultural and historic museum in Brussels, has delved into the history of falsifications. Otherwise information where the question can be asked: is it Fake or Real? The temporary exhibition Fake for Real shows that the flood of disinformation is not just something of today, but has been a problem since time immemorial. History is full of examples in fake stories and objects presented as real.
Visitors are invited to think about how disinformation are told and for what purpose. Exhibition curator Joanna Urbanek explains: “We have to be aware that sometimes we want to be deceived, to transcend our daily existence, to daydream. It’s human to embrace certain fakes. But that inclination can be exploited, and the consequences huge.”

Bruns was responsible for the design & build project in cooperation with design agency Kossmanndejong, software developer Kiss The Frog and film/ motion designer Shosho.