Projecten
Client: DST- the experience agency
Designer: Sandenburg Concept Creation
Location: Wageningen, The Netherlands
Realization: 10-12-2019
Disciplines: Interior
Work fields: Brand experience centre
Themes: Icon Art

December 2019, the new Unilever Foods Innovation Centre (also known as HIVE) opened in Wageningen. In HIVE, Unilever works on innovations and research to feed the growing world population in a sustainable and nutritious way. In short, HIVE is always within the ecosystem of Wageningen Campus the best place for experimenting, testing ideas and sharing new concepts that are good for consumers and the planet.

Sandenburg has been asked by Unilever to provide the public areas in the new center with experience touch points. In other words, contact points that make an important contribution to the openness, transparency, variation of working methods and connections between users. Whit the aim of inform, inspiring, activating and stimulating the target group in a culture of open innovation. One of the touch points is the Green Welcome Structure, based on 'the honeycomb', the symbol of pollination.

Photography: sandenburg.com

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