Tata Steel

Tata Steel is market leader of Europe as a producer of high-grade steel for the automotive industry, packaging industry and mechanical engineering. They works following the strategy to help their customers overcome the challenges and be more successful in their market by creating innovative products and services. In this strategy are the following priorities important to Tata Steel: ‘Customer Focus’, ‘Innovation’, ‘Operational Excellence’, ‘Responsibility’ and ‘People’.

Tata Steel felt the need for a reception area located in the current Innovation Centre of Ijmuiden to give the full attention during the first meeting with their customers. Bruns, in cooperation with DST- the experience agency, has created and realized a reception area with the aim to create a new Visitor Experience. The reception area is furnished in such a way that Tata Steel can efficiently and thoroughly zoom in on the issue of the visiting (potential) customer, looking for really needs and challenges.

Photography: Tata Steel