Portopolis - Port of Antwerp

Portopolis, harbour pavilion located at the MAS in Antwerp has been rebranded as a visitor centre for young and old.

The focus is on experience and international visitors. In addition to personal guidance, every visitor receives a tablet one entry that guides them interactively. In this way the visitor discovers all ins and outs of the port through augmented reality and virtual reality.

Nathalie van Impe, Head Communication and Marketing officer, is proud on Portopolis. “With this renewal, we are fully focusing on experience and interactivity. One ingredient we are not changing, our hosts are happy to welcome young and old and share their knowledge about the port with great enthusiasm.” Harbourmaster Annick de Ridder completes: “Through Portopolis, our port will also become more tangible to visitors and at the same time we will be working to support the largest economic engine in our region.”

Commissioned by Bailleul Ontwerpbureau who designed and conceived the visitor centre including all AR applications, Bruns was given the responsibility for the realisation of Portopolis together with the multimedia company CREATE.eu.

Photography: Inneke Gebruers
The families in the photo-reportage each form a bubble, so the mouthguards were taken off for a while.