Projecten
Client: Nestec SA
Designer: Tinker Imagineers
Location: Vevey, Switzerland
Surface m2: 6626
Realization: 02-06-2016
Disciplines: Interior, Showcases, Audio-visual and multimedia, Graphics
Work fields: Brand experience centre
Themes: Icon HistoryIcon Leisure

Nestlé opens its doors to the public. Visitors will receive an interactive and personal look behind the scenes. They will accompany the enterprise on a journey through the past, present and future. Nestlé displays its diversity across five different zones, with ‘care, enjoy, improve & share’ as the motif.

An eye-catching feature in Piazza, the central atrium, is a life-size tree composed of more than 1200 flowers handmade from various product packages (designed by Rina van der Weij). Fondations brings visitors back to when the company was established in the 19th century in an authentic, timed attraction. Zeitgeist is devoted to 150 years of history and links Nestlé’s products, images and stories to iconic moments in world history.

The present-day Forum uses interactive ways to make visitors conscious of world food issues and appeals to collective responsibility. Visions consists of a spectacular world under the glass roof and symbolises the future. Visitors experience the passion of scientists and their creative innovations through games and a VR experience. Children have their own discovery journey that leads them through nest.

Photography: Mike Bink

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