Projecten
Client: Pon
Designer: Onne Brouwer, Designwolf
Location: Amsterdam, The Netherlands
Realization: 01-10-2019
Disciplines: Interior, Audio-visual and multimedia, Graphics
Work fields: Brand experience centre
Themes: Icon Leisure

Pon opens the MOVE Mobility Experience with the aim of making visitors of all ages think about the future of mobility. Because of the busier cities, is this very important. MOVE is the first experience in the Netherlands which are designed totally in this theme. During an interactive journey, the visitor discovered the history and future about mobility.
Pon is the biggest mobility group of the Netherlands. The brands Gazelle, Swapfiets, Caterpillar, Greenwheels, Shuttel, Volkswagen, SEAT, Audi, Porsche and Bentley belong to its products and services package. The realisation of the new experience contribute directly to the liveability of the city Amsterdam. Various forms of partial transport are offered from a hub, such as the electric bicycle and car.

In cooperation with Yipp and Designwolf, Bruns developed five interactive games for the experience centre. Games that guide young and old along past, present and future of mobility.

Pon has the ambition to change the theme of the museum every nine months in the Move mobility experience centre. The exhibits developed are of course suitable for this.

Photo: Sara-Dona Manev

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