Bicycle manufacturer Accell Netherlands noticed an increase of the online cycling market in the recent years. But testing a bike is not something you can do online. Besides Accell saw new options in terms of ??service and warranty that the web does not offer. Commissioned by Accell Nederland, DST designed this place where you can experience everything about cycling, do, try and learn. For the realization of this experience DST selected Bruns. In the monumental Enka plant in Ede, with 8,500 m2, is De Fietser one of the largest consumer-oriented sales centers for retailers. There are several pavilions of Batavus, Koga, Sparta, Van Nicholas, Loekie, Ghost, and notice more, which present themselves in the style that suits their brand and customers. In addition, there is a 554 meter indoor test track where your can try our most favorite bikes even when if it is raining outside. Finally, there is a private museum where you will discover why our country is such a special bike country, and why the Dutch find this quite normal.
The story the Battle of Grolle is central to this. A big battle in the 80-year war, of which memories can still be seen. In addition to discovering history, visitors are also given concrete tips for going out and visit the memories themselves.
Alderman Marieke Frank explains the transformation of the VVV: “As a result of increased digitalization, physical tourist information locations are being given a different role. Storytelling, interaction and experience are important trends in this. This is the reason why several tourist offices in the Achterhoek are working on a transformation into an Inspiration Point. This is a place where the experience, inspiration and interaction of the region are central. In the new inspiration point, residents and visitors can find inspiration about Groenlo and the Achterhoek in a visual way.”
Hip en Stijl photography