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Client: DST - Het Experience Bureau
Designer: DST - Het Experience Bureau
Location: Ede, The Netherlands
Surface m2: 9000
Realization: 22-09-2016
Disciplines: Interior
Work fields: Brand experience centre
Themes: Icon Leisure

Bicycle manufacturer Accell Netherlands noticed an increase of the online cycling market in the recent years. But testing a bike is not something you can do online. Besides Accell saw new options in terms of ??service and warranty that the web does not offer. Commissioned by Accell Nederland, DST designed this place where you can experience everything about cycling, do, try and learn. For the realization of this experience DST selected Bruns. In the monumental Enka plant in Ede, with 8,500 m2, is De Fietser one of the largest consumer-oriented sales centers for retailers. There are several pavilions of Batavus, Koga, Sparta, Van Nicholas, Loekie, Ghost, and notice more, which present themselves in the style that suits their brand and customers. In addition, there is a 554 meter indoor test track where your can try our most favorite bikes even when if it is raining outside. Finally, there is a private museum where you will discover why our country is such a special bike country, and why the Dutch find this quite normal.

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