Brand experience centres immerse their visitors in the world of a brand with the aim of attracting (potential) consumers. This is important because consumers are overwhelmed by the huge supply of products. They increasingly make their choices based on their feelings, emotions, involvement and recognition in a product or service. A brand experience centre is the place to profile your brand in a different manner. In your brand experience centre there are no challenging competitors and visitors are absorbed by the story of your brand. This may include its special history, the unique product characteristics or future sustainable solutions. Your brand experience centre is an opportunity to attract consumers to your brand for the longer term.
In recent years Bruns has realized brand experience centres for a number of leading brands. We were behind the realization of the Nestlé Experience in Vevey (Switzerland), the LEGO House in Billund (Denmark), and the popular FIFA experience in Zurich (Switzerland).
In the B2B segment too, customer behaviour with respect to services and products is more and more based on solutions and experiences. Increasingly the focus of sales activities is on storytelling instead of mere sales conversation. Interactive showrooms offer an opportunity to present the origin and core values of products or services to business relations. Here too it has become clear that unique perception experiences have a very positive effect on sales and the relationship in the longer term.
In addition to stimulating sales, a brand experience centre for the industrial market may have another purpose which lets your relations experience a unique environment. This may be a virtual tour of a special production process which, due to safety measures, is normally not accessible. Or an innovation lab in which you work together with your relations on experimental developments of your product. Another example is a physical space creating a total experience that your specific product is part of. Bruns has been closely involved with ASML, Tata Steel, Bolidt and Barco. We have taken on both the development and the realization of their brand experience centres.