With the opening of LEGO® House in Billund, Denmark a unique 12,000 square meter creative universe was revealed for LEGO fans all over the world. The LEGO® House, designed by the architectural firm BIG (Bjarke Ingelse Group), is made of 21 huge white bricks stacked onto each other. The heart of the LEGO® House are the experience zones: four fully interactive play areas, a gallery with LEGO creations and a large exhibition about the history of LEGO. It has taken four years to build the most unique LEGO experience in the world, located around the corner from where the iconic LEGO brick was invented. True to the “learning through play” philosophy of LEGO, all elements of LEGO® House are a celebration of creativity and emphasize the endless possibilities of the brick.
In order to produce all interactive experiences and interior objects, LEGO selected Kubik as main contractor responsible for design development and overall project management. For this prestigious project, Kubik teamed-up with three Dutch companies: Bruns, Mansveld and Kiss the Frog.
Based on the designs from LEGO, these four experts presented to LEGO a holistic, turnkey approach to develop and deliver the Experience Zones and Galleries in the most efficient way. In close co-operation with the LEGO Experience Designers, extensive sessions were organized to fine-tune the designs, select samples, develop proto-types and organize testing sessions.