Client: Kubik bv
Designer: LEGO® House
Location: Billund, Denmark
Surface m2: 12000
Realization: 28-09-2017
Disciplines: Interior, Audio-visual and multimedia, Graphics
Work fields: Brand experience centre
Themes: Icon Leisure

LEGO® House in Billund, Denmark is the unique 12,000m² creative playground. Or the world's most fun playdate for the whole family. The large building, visualised in 21 LEGO bricks, is the 'Home of the Brick'.

At the heart of the LEGO® House are four different experience areas, marked by colour. Each colour symbolises a special aspect of playing and learning. Red is for creative skills, blue for cognitive skills, green for social skills and yellow for emotional skills. Besides developing these skills in the motto 'Learning through play', the visitor also discovers the history of LEGO and galleries with special collections.

Working closely with various parties, Bruns organised extensive sessions, selected samples, built prototypes and conducted test sessions. In order to develop and produce the total experience centre in accordance with the laws and regulations imposed by LEGO and the standards concerning the brand.

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