Nestlé opens its doors to the public. On the occasion of the 150th anniversary of the world’s largest food company, Utrecht experience design bureau Tinker imagineers has designed the family experience nest in Switzerland.
An open house with a floor area of 6,626 m2, located on the banks of Lake Geneva in the place where Henri Nestlé established his first factory in 1866. More than one hundred Dutch designers, engineers and builders worked together on the scenography for nest. Tinker involved many other creative companies in the € 45 million project, including Bruns (engineering and production) and Mansveld (AV and lighting technics). nest opens officially on 2 June and will be open to visitors from 15 June.
With daily sales of 2 billion items, Nestlé has an enormous impact on society. At the same time, the company receives regular criticism for its social influence. The time was therefore ripe to engage in an honest and inspiring conversation about what the company stands for. The big idea behind nest was simply to become more transparent and engage in an honest and involved dialogue giving attention to both the high points and the more difficult issues. “We absolutely did not want to create a 3D marketing brochure. That’s why we suggested designing an open house”, says Erik Bär, partner/director at Tinker imagineers. “For the first time, Nestlé is opening itself up to the public with this visitors’ attraction, showing real people with their dreams and visions, telling the story of its rich history, including the difficulties and mistakes, and addressing the social challenges in nutrition and health that concern us all.”
Visitors will receive an interactive and personal look behind the scenes. They will accompany the enterprise on a journey through the past, present and future. Nestlé displays its diversity across five different zones, with ‘care, enjoy, improve & share’ as the motif. An eye-catching feature in Piazza, the central atrium, is a life-size tree composed of more than 1200 flowers handmade from various product packages. Fondations brings visitors back to when the company was established in the 19th century in an authentic, timed attraction. Zeitgeist is devoted to 150 years of history and links Nestlé’s products, images and stories to iconic moments in world history. The present-day Forum uses interactive ways to make visitors conscious of world food issues and appeals to collective responsibility. Visions consists of a spectacular world under the glass roof and symbolises the future. Visitors experience the passion of scientists and their creative innovations through games and a VR experience. Children have their own discovery journey that leads them through nest.