Brand Experience Center, WHAT is it?

Brand Experience Center, WHAT is it?

WHAT is it?
Brand experience centres immerse their visitors in the world of a brand with the aim of attracting (potential) consumers. 

“A brand experience centre is the place to profile your brand in a different manner.”

WHY?
Consumers are overwhelmed by the enormous range of products and services on offer. They increasingly make their choices based on their feelings, emotions, involvement and recognition. In a brand experience centre there are no challenging competitors and visitors are absorbed by the story of your brand. It  is an opportunity to attract consumers to your brand for the longer term.

for WHO?
A brand experience centre is not only interesting for (well-known) brands, also in the B2B segment customer behaviour is changing from services and products to solutions and experiences. Increasingly the focus of sales activities is on storytelling instead of mere sales conversation. Interactive showrooms offer an opportunity to present the origin and core values of products or services to business relations. It is also an opportunity for your business contacts to undergo an experience in a unique environment. Think of a virtual view of a special production process, a space that is normally not accessible or an innovation lab in which you work together on experimental developments of your product.

WHERE?
Bruns has realised brand experience centres for leading brands.
Some examples are:

- Bolidt Innovation Centre (NL)
- LEGO House (DK)
- Nestlé Experience (CH)
- Tata Steel (NL)

More information about a Brand Experience Centre? Contact us!