‘Become Entrepreneur’ will cover 2 ‘clusters’ of the existing interactive exhibition Xplora. Xplora is primarily intended for 8 to 14-year-olds. These youngsters are in a crucial phase of life in which they make the first decisions that determine their further educational and career choices. The exhibits are set up in clusters of three or four, based on a profession that fires the imagination. Youngsters are encouraged to try out and experiment with the interactive exhibits. They are also offered information on real courses and professions that they can choose later.
The focus is on experience and international visitors. In addition to personal guidance, every visitor receives a tablet one entry that guides them interactively. In this way the visitor discovers all ins and outs of the port through augmented reality and virtual reality.
Nathalie van Impe, Head Communication and Marketing officer, is proud on Portopolis. “With this renewal, we are fully focusing on experience and interactivity. One ingredient we are not changing, our hosts are happy to welcome young and old and share their knowledge about the port with great enthusiasm.” Harbourmaster Annick de Ridder completes: “Through Portopolis, our port will also become more tangible to visitors and at the same time we will be working to support the largest economic engine in our region.”
Commissioned by Bailleul Ontwerpbureau who designed and conceived the visitor centre including all AR applications, Bruns was given the responsibility for the realisation of Portopolis together with the multimedia company CREATE.eu.
Photography: Inneke Gebruers
The families in the photo-reportage each form a bubble, so the mouthguards were taken off for a while.