At the DRU Industriepark in Ulft, the third VVV Inspiration Point of the Achterhoek is open. The new Inspiration Point visually inspires residents and tourists about the DRU Industriepark, the municipality of Oude Ijsselstreek and its surroundings.
Alderman Janine Kock says about the new Inspiration Point: “This is a fantastic asset for both the DRU Industriepark and the entire municipality. Visitors get a good picture of the past and present of the DRU Industriepark, but also of the surrounding area, in a very interactive way. This is also absolutely worthwhile for residents”.
Bruns worked together with project leader DestinationX and design agency Potztausend to realize the new VVV Inspiration Point at the DRU Industriepark. The function of this VVV Inspiration Point is twofold. As an Inspiration Point, visitors can compose their day out on the basis of stories and, as a visitor information centre, obtain information about the DRU Industriepark.
The visitor will immediately see an overview of the DRU Industriepark upon entering. By means of projections and interactive levers, the difference between the old and new situation of the buildings on the park can be discovered. In addition to the projection, there are also CIVON objects in large steel walls with showcases and a temporary exhibition. Touchscreens inform visitors even more about the past, present and future of the DRU Industriepark.
The municipality of Oude IJsselstreek will be brought to life by means of video, interactive screens, a digital reading table, regional stories in audio and moving information panels. A new component is ‘Seven mile boots’. Here the visitor steps through the surroundings in an interactive way. By means of a projection, certain steps are highlighted with a landmark. The graphic walls are also provided with a lot of interaction. For example, on the history wall the visitor discovers special drawers with objects and on another wall an impression of the castles and estates by means of sliders.
It is a richly filled Inspiration Point with many new elements in addition to the familiar routes, brochures and souvenirs.
Zutphen is one of the oldest cities in the Netherlands. A rich history of churches, warehouses, courtyards and merchant houses belongs to the city. Therefore, a contemporary VVV Inspiration Point should not be missing here. Zutphen likes to tell its story to residents and tourists. At the new VVV Inspiration Point this can be done in a visual and interactive way. The themes Hanseatic city, routes, Made in Zutphen, art & culture, fortified city and tower city can be discovered here. Not only is there information about history, but there is also plenty of inspiration about what Zutphen and its surroundings have to offer up to the present day.
Together with project leader DestinationX and design agency Potztausend, Bruns has transformed the VVV Inspiration Point in Zutphen.
In addition to the familiar routes, brochures and souvenirs, various interactive ways to inspire have been developed and produced. For example, the VVV Inspiration Point no longer has a desk, but a large meeting table. It incorporates a touchscreen where visitors can find information about the Achterhoek and Zutphen.
Almost all walls are also provided with graphics. On the large historical map of Zutphen, a ‘ball ship’ can move through the canals. During this route, important fortifications of the city can be seen on a screen, along with tips for exploring them. Further on in the VVV Inspiration Point is a picture of the characteristic courtyards of the city. In the graph, doors can be opened, allowing you to enter the courtyards, as it were, to view them from the inside.
What should certainly not be missing is the image of the Hanseatic history and the trade with which the city has grown. The Inspiration Point shows this image in outline. The various towers of Zutphen can be discovered by turning a big wheel. Under the theme of art and culture belong several museums and at ‘Made in Zutphen’ the shopping areas and businesses in the city.
In the Achterhoek, the VVVs are working on a transformation from shop to inspiration point. The VVV Inspiratiepunt Winterswijk is the first result of this. Joris Bengevoord, Mayor Winterswijk, is proud that his village is the first. Gienne te Gronde, site manager of VVV Winterswijk, says in advance: “We have been working together with Achterhoek Tourism for a year now to take the information to the next level. We are in need of a new interior and can do it now”.
The concept applied in the Achterhoek has already been tried and tested in the province of Zeeland. In this new set-up, a number of themes will receive special attention. For Winterswijk these are the quarry, the centre, the border and the landscape. The inspiration point has retained the paper leaflets and routes, but has also become much more interactive. For example, films can be watched and there are screens on which visitors can compose their own routes.
In cooperation with project leader DestinationX and design agency Potztausend, Bruns has transformed VVV Winterswijk into a VVV Inspiration Point.
Here the visitor gets a good picture of various experiences in Winterswijk. Not only the information inspires the visitor about the village. The design also reflects the natural surroundings in the materials, colours and illustrated trees used.
Interactive elements have been added to the inspiration point in various places. Upon entering the building, the visitor sees changing photos in a projection. Further on at the story tree, stories of real Winterswijkers can be heard. For example, a guide proudly tells about the Stone Quarry and 11-year-old Jorn about the gnomes. The inspiration point is provided with a lot of graphics. Special viewers have been mounted on part of these, where the visitor can see images of animals that occur in the National Landscape Winterswijk. At the graph about the quarry, the visitor discovers finds of the quarry in special drawers. Finally, all kinds of images of the sights in Winterswijk and the Achterhoek are available on a touch table.
Mayor Bengevoord is enthusiastic about the revamped VVV Inspiratiepunt. “Every year we receive many tourists in Winterswijk, who with the new inspiration point we want to inspire to discover even more than they had planned beforehand. The special wall across the border region also fits in well with our close cooperation with our German neighbours. An asset for Winterswijk”. Branch manager Gienne says about Bruns: “The skills and expertise of the Bruns employees are: Excellent! Highly skilled employees who are also very pleasant to work with”.
Holmegaard Værk is a new hot spot for art-craftsmanship and tradition. At this place, iconic glass items were conceived, shaped and born. The brand new museum capturing the essence of a long Danish history of glass, ceramic and design. Since 2008 Holmegaard Glassworks closed down. The works was abounded and left cold and quit. Now, life is back! The new hot spot raise Danish design tradition to a level where it has not been since the 1950s and 1960s. The visitors are invited into a world of tradition, art-craftsmanship and beautiful visions. This museum takes everyone back to the artists ‘drawing board, where ingenious ideas became beautiful lines. As visitor you learn about a workplace, where a son follows in his father’s footsteps and were hard labour, stubbornness and curiosity pay off.
Holmegaard Works is a story about the past as inspiration for the future.
In a very pleasant collaboration with the internal designers and technical crew of Holmegaard, Bruns was able to realize this design&build project.
A big special element is an enormously robust waxed steel walkway that is surrounded by balustrades of glass in combination with perforated decorative and closed sheets of steel. The walkway guides the visitor through the old glass factories. There are monumental lights and AV poles at various places along the route to guide visitors. In addition, the factory is brought to life by means of an audio visual and light experience. In this way the visitor experiences the authentic craft of glass blowing.
At the end of the walkway, the visitor enters a large room where all Holmegaard’s ceramics and glass design is displayed on a very impressive display table over 34 metres long. This showcase table was truly a masterpiece in the project. It demanded the full attention of Bruns’ engineering and craftsmanship to make this robust steel display cabinet table with an equally long light grid above it so sleek that no irregular line is visible. The result is a monumental arrangement that makes all the design objects stand out beautifully.
In addition to the walking route and huge display cabinet table, gigantic colourful graphic panels have been placed in various places in the factory as a context. There is also a postcard wall in which hundreds of cards about historical items in Holmegaard and surroundings can be seen.
The pleasant cooperation has resulted in a high-quality project with which the customer is very satisfied.